Basic Attention

BAT Price

What is Basic Attention Token?

A very common question when it comes to Basic Attention Token (BAT) is: “Why would Brave Browser need a token (BAT) for this?”. And the answer lies within Brave’s unusual, yet respectful approach to digital advertising. Brave’s advertisements are privacy centric (does not track the user), and are opt-in only (you only see it if you choose to). 

And that’s where the Basic Attention Token (BAT) comes into play. Built on the Ethereum blockchain, and embedded into the Brave browser - it is an incentive token built into the browser to reward all players in the ecosystem - the user, advertiser and publisher.

Who created Basic Attention Token?

Basic Attention Token (BAT) is a cryptocurrency issued by Brave Inc. for their Brave Web Browser.

Brave Web Browser was first founded in 2015 by web pioneer Brendan Eich (creator of JavaScript and former CEO of Mozilla Corporation) and CTO Brian Bondy. Following that, Brave browser launched in 2016 with its key feature of ad and tracker blocking.

The Basic Attention Token was co-created by Eich and Bondy. The utility token was integrated into the browser and launched officially on May 31, 2017; it managed to raise $35 million.

Why is Brave Browser interesting?

Brave browser’s value proposition is its privacy-centric advertisements which does not track users, and that they are only opt-in. As users browse the web and opt into advertisements on Brave, they are rewarded with BAT for their attention. Publishers also receive a share of the BAT if they are able to retain quality users, while advertisers get better returns on their advertising funds by being able to reach quality audiences who are willing to pay attention to ads.

Users who have BAT can also choose to automatically contribute their BAT tokens to publishers based on their attention spent on the website or to manually tip them. Some known publishers who have signed up with Brave include The Washington Post, Vice, The Guardian, and more. 

How to earn Basic Attention Token (BAT)?

In addition to purchasing BAT tokens, you can earn BAT through a few ways:

1. Viewing ads served by the Brave browser. Brave mentions that you will earn 70% of their ad revenue that they receive from advertisers. In exchange for your attention, you will be able to accumulate tokens as you browse the web.

1. Acquire random BAT rewards. These are worth between 25-40 BAT. These tokens typically become available monthly and users may claim it on a first-come-first-served basis. Users can claim this grant by clicking on the logo on the URL tab, and also through their Reward settings.

2. Joining the Brave Rewards Creators program. If you are already a content creator or publisher, you can benefit from this program by earning BAT tokens. You can receive tips from visitors, have a share on viewed ads from visitors on your website or channel and through qualified referrals.  

Do bear in mind that if you would like to withdraw BAT, you will need to complete the “Know Your Customer” (KYC) procedure with Uphold. Uphold is a partner custody service of Brave that acts as your BAT token wallet. However, should you choose to only contribute your BAT to publishers, KYC is not necessary.

Where can I spend or use Basic Attention Token (BAT)?

The Basic Attention Token is currently native to the Brave browser. As you are using Brave, you can choose to stream BAT tokens to publishers automatically or to tip your favourite publisher that you wish to support through Brave Rewards. 

Brave Rewards lets you anonymously contribute to the sites you visit. In addition, your browser tallies the attention you spend on the sites you visit and divides up a monthly BAT contribution among sites based on your attention. Nobody will know which sites you visit or support — including the creators at Brave Software.

The other use case for BAT is that you can collateralize it on Maker in order to mint new supply of DAI. This is a newly introduced feature by Maker as part of their Multi-Collateral Dai effort.

How to mine Basic Attention Token?

Unfortunately, BAT is non-mineable. This is because all the BAT that will exist has already been created during its ICO time. BAT can only be earned at the moment, as explained earlier.

What are the benefits of Basic Attention Token?32>

BAT is challenging the status quo by offering an alternative solution to paid advertising. In an online world where cookies track your browsing behaviour and your privacy compromised all in the name of optimizing ads revenue. BAT is a refreshing approach that aims to bring the power back to users while at the same time benefit publishers accordingly.

Digital advertising will be disrupted in years to come as more and more internet consumers become more aware of protecting their privacy. Basic Attention Token may play a central role in terms of filling the revenue gap as users shy away from selling their privacy to advertising companies.

Where can you buy Basic Attention?

BAT tokens can be traded on centralized crypto exchanges. The most popular exchange to buy and trade Basic Attention is Coinbase Exchange, where the most active trading pair BAT/USD has a trading volume of $292,375.75 in the last 24 hours. Other popular options include Kraken and Binance.

What is the daily trading volume of Basic Attention (BAT)?

The trading volume of Basic Attention (BAT) is $8,063,090.25 in the last 24 hours, representing a -28.90% decrease from one day ago and signalling a recent fall in market activity. Check out CoinGecko’s list of highest volume cryptocurrencies.

What is the highest and lowest price for Basic Attention (BAT)?

Basic Attention (BAT) reached an all-time high of $1.90 and an all-time low of $0.05524. It’s now trading -95.20% below that peak and 66.40% above its lowest price.

What is the market cap of Basic Attention (BAT)?

Market capitalization of Basic Attention (BAT) is $137,427,962 and is ranked #236 on CoinGecko today. Market cap is measured by multiplying token price with the circulating supply of BAT tokens (1.5 Billion tokens are tradable on the market today).

What is the fully diluted valuation of Basic Attention (BAT)?

The fully diluted valuation (FDV) of Basic Attention (BAT) is $137,820,783. This is a statistical representation of the maximum market cap, assuming the maximum number of 1.5 Billion BAT tokens are in circulation today. Depending on how the emission schedule of BAT tokens are designed, it might take multiple years before FDV is realized.

How does the price performance of Basic Attention compare against its peers?

With a price increase of 19.60% in the last 7 days, Basic Attention (BAT) is outperforming the global cryptocurrency market which is up 9.20%, while outperforming when compared to similar Made in USA cryptocurrencies which are up 14.30%.

How to add Basic Attention (BAT) to MetaMask?

Adding Basic Attention (BAT) to MetaMask allows you to view your token holdings, trade on decentralized exchanges, and more. To add them, you’ll need to import BAT as a token. You can copy BAT’s contract address (0x0d8775f648430679a709e98d2b0cb6250d2887ef) and import it manually, or if you've installed MetaMask's chrome extension, add BAT to MetaMask with one click on CoinGecko.

Add BAT to MetaMask.